Update on Protective Custom ChoiceSM UL discontinuation
12-03-2024
Effective Dec. 31, 2024, new sales of Protective Custom Choice UL will be discontinued. We’ve updated the transition rules and encourage you to take two simple steps to make this a seamless transition:
- Review the updated transition rules for Protective Custom Choice UL
- Explore our alternative, short-term coverage solution: Protective Classic Choice term and the optional Conversion ChoiceSM rider with ExtendCareSM
Key benefits of Protective Classic Choice term and the Conversion Choice rider with ExtendCare
We understand the importance of providing comprehensive and flexible insurance solutions. That's why we've made it easier than ever to help clients insure for the short term, plan for the long term and protect against the unexpected. Like Protective Custom Choice UL, Protective Classic Choice term and the Conversion Choice rider with ExtendCare offers:
- Affordable short-term coverage now, with more time to convert to a broader range of permanent solutions
In addition, Protective Classic Choice term and the Conversion Choice rider with ExtendCare provides:
- Access to chronic illness protection upon conversion — no additional underwriting or medical exams required
- 35- and 40-year term periods
- Fast policy placement
Transition rules
For all business, paper or electronic:
- Applications must be signed and received on or before December 31, 2024.
- Policy must be placed in force by March 31, 2025.
- CCUL will be removed from quote engines December 16, 2024.
- With the exception of EZ-AppSM, electronic ticket platforms will remove CCUL on December 21, 2024.