Prudential's new EssentialTerm Suite

10-22-2024

Two new term life insurance products, Prudential EssentialTerm Value℠ and Prudential EssentialTerm Plus℠ are available today, 10/14 to better match the budgets and long-term planning needs of clients.

Both products are available on policies with face amounts up to $249,999. Our Term Essential product will remain available in several scenarios as we work towards expanding availability of EssentialTerm products to polices with higher face amounts in the near future.

Our new EssentialTerm Suite of products offers:
•Competitively priced death benefit protection for a term of 10, 15, 20, or 30 years.
•The flexibility to convert to permanent coverage for the level premium period or till age 70, whichever comes first.
•A terminal illness rider that is automatically included at no charge.
•A fast and easy application process.

EssentialTerm Value – Our most affordable option is here to help you meet the needs of budget-conscious buyers. This product includes the ability to convert to any of our permanent products for the first 7 years, or until age 70, whichever comes first. In year 8 through the end of the level premium period or age 70, whichever comes first, clients can convert to a designated conversion product.

EssentialTerm Plus – Designed for clients who want term insurance today, but are long-term planning-minded. This option provides our most robust conversion option, allowing clients to convert to our permanent products for the length of the level premium period, or to age 70, whichever comes first.

Product Availability
•The EssentialTerm suite is available on policies with face amounts up to $249,999. Only digital applications will be accepted for EssentialTerm products.
•Term Essential is available on policies with face amounts of $250,000 or more. Digital and paper applications will be accepted for Term Essential.*