Protective-Important update: UL premiums and rates are changing
12-17-2024
As a leader in the UL marketplace, Protective continuously evaluates our products to ensure they meet the highest standards for you and your clients. Here’s what will be changing:
Repricing
- Protective Advantage ChoiceSM UL and Protective® Lifetime Assurance UL premiums will increase between 2.5% and 5.5% on average in all states (except New York).
- Premiums and target premiums for level pays will increase an average of 4.5% for males and an average of 5.5% for females.
- Single pay premiums will have increases and decreases, dependent upon insured's issue age.
- Current credited rate will increase to 4.0%.
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Protective Lifetime Assurance UL
- Target premiums, minimum monthly premium rates, and secondary minimum monthly premiums will increase an average of 2.5% for males and an average of 3.5% for females.
- Current credited rate will increase to 5.0%.
Rate increases
- Current credited rates are going up.
Protective Advantage Choice UL and Protective Lifetime Assurance UL continue to offer guaranteed lifetime coverage and death benefit protection, making them reliable options to help clients achieve their financial goals.
Transition rules
- For paper business: Applications must be signed and received on or before December 31, 2024 to retain old rates.
- For ticket business and direct writers: Applications must be signed and received on or before January 13, 2025 to retain old rates.
- Any application in underwriting on December 16, 2024 will retain the rates they were initially quoted.
While prices are changing, the quality and value of our products remain the same. You can remain confident offering Protective Advantage Choice UL and Protective Lifetime Assurance UL. These products provide the stability of guaranteed lifetime coverage, and guaranteed death benefit protection.